Moscow active aging

Moscow active aging is a project that helps engaging seniors in cultural, educational, sports  and recreational activities. It can also  be applied to pre-retirees (women over 55 and men over 60 years old) as well as  to those subjected to early retirement.

Project implementation comprised the following steps:

• Developing and adopting rules and regulations, e.g. establishing class fares, selecting service providers, designing model agreements, setting reporting procedures and project activities;
• Engaging experts and opinion leaders in public council of the project;
• Forming an  institution to choose suppliers and conclude agreements, as well as  attract new people, supervise attendance, etc.;
• Introducing new departments to community centers in order to process applications, call and visit potential participants, and monitor attendance;
• Opening a voting on  the internet in order to choose the project’s name and major implementation ways, if this tool is applicable;
• Launching promo campaign to attract three main target audience, namely, retirees, or the participants,  their children, and their grandchildren;
• Targeting potential participants, i.e. making phone calls, visiting, sending personalized emails, creating databases and collaborating with a single service for  the  project signing up;
•  Conducting business and cultural events and courses aimed at demonstrating the abilities of seniors as well as acquiring new skills; organizing a major city event for each of the courses’ directions.

Courses’ directions:

• Mind included IT, English, healthy lifestyle, chess, checkers, and intellectual clubs;
• Health included dancing, Nordic walking, PE, gymnastics, game sports, skating and ice-skating in the parks;
• Soul: singing, drawing, arts and crafts, theater.
• The bottom line is that events are to be convenient for seniors from all over the city.
• Signing up is available at community centers, multifunctional centers, clinics as well as public cultural and sports facilities, etc.